Cal.com AI Visibility & Search Audit

The gap holds at every scope. It is a 50× value gap worldwide, 37× in the US, and about 19× on traffic count in both. The $116.8K/mo above is the addressable commercial-search universe this appendix maps; the tile figures are site-wide traffic value from the census.

50×

Value gap, worldwide

$1.26M vs $25K/mo · Ahrefs top-pages census, subdomains

37×

Value gap, US only

$752K vs $20.3K/mo · Ahrefs metrics, US

19×

Traffic gap

consistent in both scopes (~19×)

92vs95

Domain Rating

82,771 vs 832,452 referring domains (10.1×)

Nine keyword groups, ranked by monthly value.

“Won by” is the Calendly page type that ranks: it tells us what to build. 68% of the value concentrates in the top three clusters, all homepage-won.

Keyword clusters by monthly value and winning page type

197 non-branded keywords · 155,200 searches/mo · $116.8K/mo, grouped into 9 clusters. Tile area is linear in the selected measure. Value is estimated (search traffic × CPC) and is Calendly’s current value on those terms: an addressable pool, not a Cal.com projection. Source: Ahrefs cluster census, July 3, 2026.

Keyword clusters: keywords, volume, value, winning page type
Cluster	Keywords	Volume per month	Value per month (USD)	Won by
Scheduling software / apps	46	32400	47371	homepage
Free scheduling tools	39	21000	21200	homepage
Appointment scheduling & booking	34	17150	11016	homepage
Small-business scheduling	11	4600	9416	solutions
Meeting scheduling & polls	27	12500	8340	product
Online booking systems	13	10450	7478	homepage
Calendar management	15	5100	4706	homepage
How-to / editorial	5	50100	3994	blog
Vertical / use-case	7	1900	3313	homepage

Content cluster	Keywords	Volume/mo	Value/mo	Calendly wins with
Scheduling software / apps	46	32,400	$47,371	homepage
Free scheduling tools	39	21,000	$21,200	homepage
Appointment scheduling & booking	34	17,150	$11,016	homepage
Small-business scheduling	11	4,600	$9,416	solutions
Meeting scheduling & polls	27	12,500	$8,340	product
Online booking systems	13	10,450	$7,478	homepage
Calendar management	15	5,100	$4,706	homepage
How-to / editorial	5	50,100	$3,994	blog
Vertical / use-case	7	1,900	$3,313	homepage

Calendly ranks with product pages, not blog posts.

Calendly wins the category on its homepage and product/solutions pages, not its blog. Across the universe, the category-head, free, and appointment clusters are won by calendly.com/ itself; only a single 5-keyword editorial cluster is blog-won. So the sequence is not “publish more blog posts.” It is (1) optimize Cal.com’s homepage to claim the category head terms, (2) build a product/solutions page layer mirroring the pages Calendly ranks with, then (3) extend the editorial program for the high-volume how-to slice.

The two pages that rank for the category head terms.

Calendly homepage: headline reads Easy scheduling ahead — **Calendly** leads with the commercial claim, “the #1 scheduling tool,” and its homepage ranks for the category head terms.